LOCATION, LOCATION, LOCATION: IT APPLIES TO SPORTS MARKETING TOO
Author: Olivia Swimm
Graduation Year: 2018
Thesis Advisor: Harold Z. Daniel
Description of Publication: Minor-league baseball is the farm system of the major-leagues. They grow and teach players who eventually move up to the majors, while at the same time providing entertainment at a cheaper price for consumers. Minor-league baseball teams are located all around the country. The main focus of this paper is to look into the effects of location to the minor-league team with respect to their major-league affiliate. Using data from the eastern league AA teams, Statistical Package for the Social Sciences (SPSS) analyses have been run to find out the influences on attendance. Distance from the minor-league team to its major-league affiliate did have an influence on attendance. The further away the minor-league team was from its major-league affiliate, or any major-league team, had a positive effect on attendance.
Location of Publication:
URL to Thesis: https://digitalcommons.library.umaine.edu/honors/364