MOTIVATION & MEANING IN MAINE’S THRIFT CULTURE
Author: Johanna Lunn
Major: Human Dimensions of Climate Change
Graduation Year: 2018
Thesis Advisor: Cindy Isenhour
Description of Publication: The production of material goods requires resource extraction, leading to the release of carbon emissions into the atmosphere. With the growing threat of climate change, the demand for virgin production is increasingly problematic. Reusing products inherently decreases the demand for material production. As a result, reuse has been shown to mitigate many of the negative impacts of climate change. This thesis focuses on the potential for waste reduction by exploring Mainers’ motivations for participating in Maine’s reuse markets. Eight semi-structured interviews with secondhand shoppers were conducted. Qualitative analysis revealed that four major categories represented consumer motivations to purchase secondhand goods: individualist, social, economic, and critical. This research seeks to gain a deeper understanding of consumer positionality in Maine’s reuse markets. These markets both respond to and inform a statewide reuse culture.
Location of Publication:
URL to Thesis: https://digitalcommons.library.umaine.edu/honors/351